Aayush
Mainali
Technology & Growth Specialist — Digital Marketing & Web DevelopmentKathmandu, Nepal
Aayush Mainali is a Technology & Growth Specialist based in Kathmandu, Nepal, working across digital marketing and web development. He currently serves as Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd. Currently Head of IT and Digital Solutions at Digital Marmat.
5+
Years Exp.
10+
Clients
Services
What I Do
End-to-end digital marketing and web development — from getting found in search to building the site that converts.
SEO & GEO
Rank in Google and get cited by AI answer engines like ChatGPT and Perplexity. I handle technical SEO audits, on-page optimisation, keyword research, link building, and Generative Engine Optimisation (GEO/AEO) — structuring content so it's directly quotable by AI Overviews and answer engines, not just indexable by traditional crawlers. Tooling includes Ahrefs, SEMrush, Google Search Console, and GA4.
Web Development
Fast, SEO-ready websites built on WordPress or Next.js. From simple business sites to full web applications, I build with Core Web Vitals, semantic HTML, and structured data baked in from the start — not bolted on afterward. That means sites that load fast, are easy for Google to crawl, and are built on TypeScript, Tailwind CSS, and React where a custom build makes sense.
Digital Marketing
Social media management, content strategy, and Meta and Google Ads campaigns designed to work alongside SEO rather than against it. I plan content calendars, run paid campaigns targeting the same intent SEO is already capturing, and report on what actually moves the needle — traffic, leads, and conversions, not just impressions.
Work
Featured Projects
Highlights
Selected Work in Detail
A closer look at a few of the engagements behind the project list above.
Tiptoe Sports Hub
A sports hub in Nepal needed a stronger organic presence in a growing but competitive niche. I ran a full technical SEO audit, rebuilt on-page structure around high-intent keywords, and paired it with Core Web Vitals work to bring page speed up — the combination moved organic visibility and page load performance together rather than trading one for the other.
Trekking Routes
One of the most complete engagements I've run: WordPress development, technical SEO, and GEO/AEO work aimed at getting the site cited directly in AI Overviews and answer engines like Perplexity — not just ranked in classic search. That meant structured data, FAQ schema, and content written to be quotable, alongside an ongoing content strategy.
Ban Jungle Adventure
An adventure tourism company needed a professional web presence to compete internationally. I delivered a full WordPress build with custom design, then layered in SEO-optimised content for trekking and jungle safari packages alongside social media management and Meta Ads campaigns aimed at international tourists.
Career
Skills & Experience Timeline
Head of IT and Digital Solutions
Digital Marmat Pvt. Ltd.
Website Development
Digital Marmat (rebuild)
SEO & Website Development
Tiptoe Sports Hub
WordPress Website Development & Digital Marketing
Ban Jungle Adventure
Website Development
Ali Baba Treks
Across these roles I've worked hands-on with WordPress, Next.js, React, and TypeScript on the development side, and Ahrefs, SEMrush, Google Search Console, and GA4 on the SEO and analytics side — skills detailed further on the About page.
FAQ
Frequently Asked Questions
Common questions about who I am, what I do, and the brands I've built.
Aayush Mainali is a Technology & Growth Specialist based in Kathmandu, Nepal, working across digital marketing and web development. He is Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd., with over 5 years of experience in SEO, GEO/AEO, WordPress development, and modern web technologies including Next.js.
Aayush Mainali is a Technology & Growth Specialist based in Kathmandu, Nepal, working across digital marketing and web development. He is Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd., specialising in SEO, GEO (Generative Engine Optimisation), WordPress development, and modern web technologies including Next.js.
Aayush Mainali contributed website development and SEO strategy work to ShivDigi, a digital marketing and web development agency based in Nepal. His current, primary role is Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd.
Aayush Mainali works with WordPress, Next.js, React, TypeScript, and Tailwind CSS for web development. For SEO and digital marketing, he uses Ahrefs, SEMrush, Google Search Console, and Google Analytics 4.
Aayush Mainali is based in Kathmandu, Nepal, and works with clients both locally in Nepal and internationally.
Aayush Mainali offers SEO, GEO/AEO (Generative Engine Optimisation), digital marketing, social media management, WordPress website development, and Next.js web application development.
Let's work together
Whether you need SEO, a new website, or a full digital marketing strategy — I'd love to hear about your project.