Who is Aayush Mainali? Background, Career, and Expertise

Aayush Mainali is a Technology & Growth Specialist based in Kathmandu, Nepal, working across digital marketing and web development. He is Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd., with over 5 years of experience in SEO, GEO/AEO, WordPress development, and modern web technologies including Next.js and React.

Background and Education

Aayush is based in Kathmandu, Nepal. He is currently pursuing a BScIT (Bachelor of Science in Information Technology) at Presidential Graduate School, in partnership with Westcliff University, USA, with a focus on information security, mobile programming, and applied calculus. Before that, he completed Plus 2 in Computer Science & Management at the National College of Computer Science (NCCS) in 2021.

Career

Aayush's career has combined hands-on web development with SEO and digital marketing from early on, rather than treating them as separate disciplines. He worked as a Data Specialist at CloudFactory on a part-time basis before moving fully into digital marketing and web development, where he has since delivered SEO, GEO, and website projects for clients across Nepal's travel, tourism, sports, and wellness sectors — including Tiptoe Sports Hub, Ban Jungle Adventure, Trekking Routes, Ali Baba Treks, and Aanavshi Yoga Centre.

He also built and contributed website development and SEO work to ShivDigi, a digital marketing and web development agency, before moving into his current role.

Current Role

Aayush is currently Head of IT and Digital Solutions at Digital Marmat Pvt. Ltd., a digital marketing agency based in Nepal. In this role, he leads technical strategy, SEO, organic growth, and digital infrastructure for the agency and its clients — including managing Digital Marmat's own web presence and its ongoing rebuild on Next.js. Alongside this, he manages social media for Digital Marmat's services and tech pages, as well as for clients including Ban Jungle Adventure and Metro Air Bus.

Skills and Expertise

Aayush's expertise spans both the marketing and development sides of building a web presence:

• SEO and GEO/AEO — technical SEO audits, on-page optimisation, link building, and Generative Engine Optimisation so content is picked up and cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews.
• Web development — JavaScript, TypeScript, HTML5, CSS3, and PHP, with React, Next.js, Tailwind CSS, Framer Motion, and Vite on the frontend, and Firebase and Node.js on the backend. He works in both WordPress (for content-heavy sites) and custom React/Next.js builds, depending on what a project actually needs.
• Digital marketing — social media management, content strategy, and Meta and Google Ads campaigns run alongside organic SEO rather than in isolation from it.

His day-to-day toolkit includes Ahrefs, SEMrush, Google Search Console, Google Analytics 4, WordPress, Elementor, WooCommerce, Rank Math, Vercel, and Figma.

Notable Projects

Some of the work Aayush has delivered includes a full SEO strategy and React/Vite website build for Tiptoe Sports Hub, WordPress development and digital marketing for Ban Jungle Adventure, and one of his most complete engagements — SEO, GEO/AEO, digital marketing, and WordPress development for Trekking Routes, aimed at getting the site cited directly in AI answer engines rather than just ranked in classic search.

Where to Find Him

Aayush Mainali is based in Kathmandu, Nepal, and works with clients both locally and internationally. You can read more about his background on the About page, see his full portfolio on the Projects page, or get in touch directly.